As the first of its kind, the Beer First Certification is a training program designed specifically for Beer Distributors. As a Certified Beer First Sales Specialist, you'll learn how to maximize the Off and On Premise Beer First Fact-Based Selling Tools, comfortably sell using facts & profit stories, elevate relationships with customers and sell Beer First. The course is targeted to Sales Reps, First and Second Line Sales Managers, Key Account Managers, Merchandisers