This course equips sales and category management professionals with a structured approach to building and delivering Off-Premise, category-level business reviews for key retail accounts. Participants will learn how to use Beer First data, industry insights, and customizable templates to demonstrate beer’s role as the traffic and productivity engine of the alcohol aisle. By the end of the module, learners will be prepared to lead fact-based conversations that protect beer space, improve execution, and drive total category growth.